About the Customer
Our Customer, Mahindra Retail, is the largest master franchisee for FirstCry.com. Mahindra Retail operates 100+ FirstCry and Mom & Me stores across 45+ cities.
Problem Statement
- Mahindra Retail was looking to manage their various campaigns over a single platform.
- Limitation for creating various campaigns over Capillary Loyalty Program platform
- Replace complex Capillary framework with an easy authorized platform.
- Customer feedback collection.
Solutions Delivered
- Developed web-based responsive system to manage gift cards, marketing campaigns to promote products.
- Implemented Referral point & Bonus Points functionality.
- Provided options to generate all kinds of reports to assess planned campaigns.
- Proactive reporting, re-alignment, and execution to keep campaign activities in line with the overall direction of the business.
- A solution to track the transaction history of Referral & Bonus Points.
- Tools & Technologies used: HTML, CSS, JavaScript, RoR, AWS & SMS gateway.