About the Customer
Soulwallet conducts personal loan comparisons and compares credit cards in the UAE, users can compare & apply for credit cards & various loan products from different banks/credit card providers on the platform.
Problem Statement
- The client was looking for a solution to sell credit cards & various loan products and wanted to expand lead generation in order to profitably scale the business online.
- Increase new customer acquisition online.
Solutions Delivered
- Created wireframes for user experience (UX) roadmap.
- The website was streamlined the client journey from the first-time visitor to an enthusiastic client.
- Designed and built a new website platform from the ground up, aimed at the expanding customer base.
- Built Savings calculator & EMI calculator which enabled higher throughput of loans with no errors and mistakes.
- Implemented analytics tracking to tweak campaigns to profitably scale the business.
- Tools & Technologies used: ReactJS, ROR, HTML, CSS, JavaScript & jQuery.